Technology Mission Statement

Empower society through agility, data and innovation

Our vision for Rakuten is as a global innovation company with Japanese roots. To realize that vision, we aim to become a company that can help people everywhere to achieve happiness by turning their personal dreams into reality, thereby contributing to the well-being of all mankind.

Globalization and the improvement of social efficiency are likely to accelerate even further. However, we do not define our business aspirations solely in terms of efficiency. Despite the challenges, we remain committed to our founding vision of growth in partnership with communities as a company that values relationships with people. No one should be left behind due to their lack of access to information.

Advances in technology should make the internet and the information it contains more accessible to all. As history unfolds, society will be seeking not only greater convenience, but also services that are fun to use and have local and personal characteristics.

We believe that technology will empower local communities and business partners, leading to the creation of a sustainable consumer society. To achieve this, we must maintain the agility to adapt to change, while ensuring that Rakuten remains a company that can absorb ideas from a wide variety of people, and move forward with innovation.

Rakuten Group services are utilized in various scenarios that play out in daily life, which in turn create a vast amount of data. In order that our customers can use our services with even greater enjoyment and peace of mind, we analyze this data using AI and propose products and services that are tailor-made for each individual.

We believe that innovation drives the world and gives people better lives.

Technology Community’s Strategic Objectives

The team behind the technologies that drive Rakuten forward